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What the beauty Counter Brands don't want you to know.......

At Dr. Lele Skincare, we have developed an entire line of all natural lotions and personal care items, intended to nourish your skin and body and hair with whole ingredients found in, and derived from nature. You won't need a Periodic Table of the Elements to decipher our ingredient lists. Our products are expertly crafted with botanical ingredients that our bodies can recognize and safely absorb. They are gentle and can be tailor-made to suit your individual needs. We believe that by using high quality, all natural ingredients, we can get results superior to beauty counter products, at a better price.

As you wander around the beauty section of your favourite department store, you browse the various sections. They are filled with beautiful packages, posters of gorgeous models and actresses, glorious lighting and mirrors. Gift with purchases, free samples, pretty bags, coupons and emails have lured you here, so you can justify the cost. After all, you deserve to spoil yourself once in a while. You could probably identify most of the brands, by looking at the packaging, or even the font, even if the name on the bottle was covered. But can you name one ingredient in your lotion? What is it made from? If you were able to name any ingredient, it would most likely be the "active ingredient", such as retinol or Hydroxy acids or Green Tea extract or Coenzyme Q10, which are found in many beauty counter creams in percentages so low they are not even listed on the packaging. We have become so trusting of these brands that we have stopped wondering what the product actually is that we are buying. But how much of what we are paying is actually for the product we are buying? And how much is paying for the beautiful store, the packaging, the models, the advertising, the gift with purchase promotions, the transport costs, the people and factories who are making the products, and the salesperson standing at the beauty counter?

Non-prescripton creams and lotions (aka beauty counter) are classified by Health Canada as cosmetics, which means that they are defined as having no medicinal value. As a result, they aren't subject to the same testing for safety and effectiveness that topically applied medications are. Thus they are allowed by Health Canada to contain many restricted ingredients, but only up to certain concentrations. What that means is that these ingredients are known to have possible negative health implications, in certain doses over time, but the exact amount is not know. The cosmetic industry spends billions of dollars per year on advertising and celebrity endorsement, yet they include ingredients in your lotions that are cheap and possibly harmful to increase their profit margins. Today's consumer is becoming increasingly aware of the toxins and cheap fillers and preservatives found in our food, while putting pressure on government organizations to regulate and ban harmful practices. It is time to start asking questions about who is benefitting most from common cosmetic industry practices. And who is possibly being harmed or misled.

Common Ingredients Found in Beauty Counter Lotions

Go up to your bathroom right now and find your lotion. Whether it was $10 or $250, you are likely to see many of the same ingredients making up the majority of the volume. Chances are, you won't even find ingredients listed on your expensive cream. They are usually written in a dozen languages on a booklet of paper, and folded and tucked in the box, because this is a regulatory requirement for selling cosmetic products. More often than not, this ends up in the trash bin. Out of sight, out of mind! Some cosmetic companies will list the ingredients on their website.

In the lotion making process, oils need to be combined with aqueous ingredients, which means that you need solvents or emulsifiers. Some products work extremely well for this function, however they are not necessarily something you would want to put on your face. Preservatives are also necessary, so that you can produce a cost effective product that is able to withstand temperature changes when it is transported from another country or continent where it is produced. Also, these products need to be able to sit on the shelf for many years, so the product can't go bad, because this would also decrease the profit margin.

a list of common ingredients you will find in most lotions...

1. PARAFFINIUM LIQUIDUM: A fancy name for Mineral Oil. Refined from petroleum products. Inexpensive and abundant oil componant. Used to lubricate car engines in its technical grade. Studies are inconclusive whether cosmetic grade mineral oil hydrocarbons are safe or are carcinogenic. The biggest reason not to use mineral oil is that it's not doing anything for your skin. It's not providing hydration below the skin's surface where it really counts, and isn't infusing the skin with any nutrients.

2. ISOPROPYL MYRISTATE: This ingredient reduces the greasy feel of lotion. It is a synthetic oil thickening agent/lubricant. It is such a good solvent that it is used and sold as Rust Remover. This can clog pores, and can be aggravating to acne.

3. PROPYLENE GLYCOL: Solvent, stabilizer, emulsifier, humectant. A petrochemical that is used as a base for de-icing solutions and antifreeze. This helps your lotion mix well and penetrate your skin. Over time however, it also dries out your skin, thus creating the need for more moisturizer and a possible rebound effect if you stop daily use. Implicated in contact dermatitis with continued use. Inhibits cell growth, and can damage cell membranes and cause rashes and surface damage.

4. BENZYL BENZOATE: Inexpensive solvent, preservative, and antimicrobial agent and fragrance. Can be used to kill scabies or lice. The side effects at the medical level include: blister formation, crusting, itching, oozing, or scaling of skin, jerking movement, sudden loss of consciousness, and difficulty of urination.

Dr Lele Skincare wants to challenge people to look at the labels in their bathroom the same way that they look at the labels in their pantry. Consumers beed to start doing their own investigations on the products that they are buying. We need to be more conscious of what we are applying to our skin, because it is absorbed and processed by our internal organs and can impact our health; especially during pregnancy. Some products sold as all natural or organic may not be all that you think they are. Don't be complacent because you trust a brand, or fall for the marketing strategy. Take the time to make sure that you are buying a safe product that is appropriately priced for what is inside the container.

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